I am fueled by a passion that intertwines the art of fashion with business acumen.
I’m Lorenzo Landini, a Fashion Business Management graduate from Istituto Marangoni Milano, specializing in Luxury Brand Management. I combine creativity with analytical expertise to drive brand growth, with experience in market analysis, project management, and trend forecasting—all focused on helping brands innovate and thrive in the competitive fashion industry.
Over the course of my three-year journey, I worked on developing strategic projects for luxury fashion brands, tailoring ideas to their unique market positions. This hands-on experience gave me valuable insights and practical knowledge that can be directly applied to real-world scenarios. In the process, I became deeply familiar with the values, strategies, and business models of leading brands, equipping me to make informed and strategic contributions to the industry.
By blending analytical thinking with creative insight, I navigate both the artistic and commercial aspects of the fashion world. From conducting detailed market analyses to curating collections that resonate with consumer desires, my work reflects a comprehensive understanding of the fashion landscape.
I’m excited to bring my expertise to forward-thinking brands that are eager to push boundaries and drive success.
Here are some key projects that demonstrate my experience and skills across various aspects of fashion business, from strategy to creative execution.
Fashion Buying & Retail Merchandising
Antonioli
Store Analysis
Trend Forecast FW24
Merchandising Plan FW24
Open-to-Buy Order Plan
Product Process & Design
Acne Studios
Product Development
Collection Merchandising & Coordination
Supply Chain Management
Technical Tools & Documentation
Market Launch & Sales
Project Managment
The Row
Product Development
Collection Merchandising & Coordination
Supply Chain Management
Technical Tools & Documentation
Market Launch & Sales
Sustainability
Bottega
Sustainable Material Sourcing
Innovative Product Development
Graphic Design
Balenciaga
Logo Development
Event Concept
Visual Design
Marketing & Communications
Fendi
Guerrilla Marketing Campaign
Cinematic Storytelling
Cross-platform Communication Strategy
Pop-up Event Management
Public Relations & Media Outreach
Content Creation & Influencer Engagement
Editorial
IMHippocrene
Editorial Leadership
Creative Direction
Project Management
Content Development
Community Engagement
Merchandising & Buying
I have a strong foundation in curating product assortments that balance creativity and commercial viability. My expertise in market analysis allows me to stay ahead of trends while managing the buying process from concept to shelf. Notable projects include developing a tailored product strategy for The Row's Milan flagship, optimizing open-to-buy planning for Antonioli’s Fall/Winter 2024, and sourcing sustainable materials for Bottega Veneta’s collaboration with Desserto.
Project Managment
I help established brands understand new audiences in emerging markets, with a special focus on shifting definitions of luxury in rapidly modernizing economies.
Product Design
I’ve conducted numerous color studies for major fashion houses to help predict palettes for seasonal collections. I have contacts with research organizations in over forty countries to deliver a truly international perspective.
Trend Forecasting
I’ve conducted numerous color studies for major fashion houses to help predict palettes for seasonal collections. I have contacts with research organizations in over forty countries to deliver a truly international perspective.